Beyond the Book Signing: Hybrid Events
our old BHB bookmark Hybrid Author Events: Ideas for Promoting a Book by Penny C. Sansevieri Bowker | Tue Aug 23, 2022 I’ve always loved doing events, and when it comes to ideas for promoting a book, there’s really nothing better than doing in-person author events. But 2020 changed how events are managed, and even with lots of events still coming back online, many conferences and book-centric events are transitioning to the hybrid format. One thing I’ve heard repeatedly from speakers was that it’s often hard to monetize an online event, and hybrid events are no different. In this blog post, we’re going to look at how to get more events but also how to monetize them. Understanding Hybrid Author Events So, what is a hybrid author event? Well, it’s an event that combines both in-person and virtual elements. Your event pulls in an in-person crowd and is broadcasted over Zoom or some other video conferencing format...
